Instagram Marketing

Instagram Marketing Packages Cost?

Looking for Instagram packages for promotion but don’t know how much Instagram sponsored ads cost? Want to use Instagram promotion for your profile or business in India?

Digi Sampark is one of the renowned Instagram Marketing Agencies in India. Our tailored Instagram marketing pricing can help you get new branding opportunities and increase the revenue of your business. Digi Sampark’s average monthly cost to advertise on Instagram is Rs. 8000 – Rs. 18, 000. Continue reading to know how much Instagram Ads Cost in India

Instagram Promotion Packages

BASIC

10,000 INR / 150 USD

Monthly

Best for Small Business

ADVANCED

18,000 INR/ 250 USD

Monthly

Best for Mid Size Business

ENTERPRISE

28,000 INR/400 USD

Monthly

Best for Large Business

At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism.

Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM).

Cost Per Click (CPC)

Across all parameters, the cost per click on Instagram was between $0.50 and $1. These include all the clicks that took place on the ad. In the case of destination URLs, the cost per click hovered between $0.50 and $0.95

Cost Per Engagement (CPE)

Instagram CPE means cost per engagement, which compares the cost to the total amount of engagements on a Instagram post that include likes, shares, comment, or any other type of interactions on your ads. The cost per engagement stays between $0.01 and 0.05.

Cost Per Thousand Impressions (CPM)

The cost per one thousand impressions on Instagram on an average is $6.70. Another important consideration in determining Instagram advertising cost is demographics. The selection of audience demographics plays a vital role in ascertaining the cost.

However, if we look at the age aspect, things are quite different. According to a study by AdEspresso, the average cost per click (CPC)
for Instagram advertising in 2017 across all age ranges varies from $0.70 to $0.80. It also emphasizes that the highest CPC
age categories are 18-24, 25-34, and 35-44.

Comparison Of Advertising Costs Of Facebook And Instagram

In the world of social media advertising, the two big players are Instagram and Facebook. So, it makes complete sense to compare both platforms regarding the costs. This comparison would help you decide which one offers the best value against the advertising spends. Above all, it would also help you determine the social media platform which offers a better audience reach for your ads.

It’s useful to look at the demographics of each network besides just the pricing of Instagram and Facebook advertisements.

While Facebook can target almost every age category, Instagram is found to be precisely active in reaching those aged 25 to 29. And, in terms of engagement, Instagram is much ahead of its competitors. (Check the above image). When it comes to getting the most promising results out of your ad campaign, it is recommended to choose the social media platform which can promise the best value. Though you may save more by choosing one platform, you may not get the chance to target more customers and get improved results.

SOCIAL PLATFORM	CPM	CPC
Facebook	$6.70	$0.20 – $2.00
Instagram	$7.19	$0.97

Types Of Instagram Ads

Instagram Story Ads

These ads are the newest types of Instagram ads that help advertisers to promote their products & services to the targeted audience. In recent times, Instagram story ads have emerged as the most wonderful option for advertisers. Another reason behind the popularity of Instagram story ads is that people love to check stories. In a recent report, it was found that nearly 33% of the users checked Instagram stories made by businesses. This clearly means that people love to hear what brands and businesses want to say through stories. These Instagram stories are known to make the most of the available space. When a person views your Instagram story ad, it would take up the entire screen. It enables you to get your audience’s complete attention to your advertisement. Your audience will respond well to story ads. They interact with them and examine your goods. Although it is a newer function, it has the potential to produce significant outcomes for your company.

Instagram Photo Ads

Photo ads are the most commonly used advertising tool on Instagram. These ads are made as images that appear in your audience’s newsfeed. Instagram photo ads can appear in either square or portrait frames. As already mentioned, these ads feature a CTA button at the base of the photo and a sponsored flag. When creating these ads, it’s important for advertisers to pick the right photo. For example, the chosen photo should make a close fit with Instagram’s pattern. Taking a photo that appears excessively stock photo will stand out and could deter people from interacting with your ad campaign. If you want to make your ad campaign effective, it is recommended to choose a photo that looks similar to the photo of a regular Instagram post. However, the photo should easily reflect your brand’s image.

Instagram Video Ads

One wonderful advertising option on Instagram is video ads. These ads are very much similar to photo ads but the only difference is the video instead of a photo. You can upload a video ad of maximum of 60 seconds. As videos emerge as the most effective way of capturing attention, these ads carry amazing engaging capabilities. When the targeted people scroll through their newsfeed and come across your video ad, the ad will instantly start playing. One thing that can be said for sure a carefully created video ad would capture your audience’s attention. One important thing to note is that these video ads start playing immediately without sound. So, it is extremely necessary to include all the important information in a smart way so that people never miss them while watching the video. One tip is not to highlight the most crucial part of the video in the first few seconds.

Instagram Carousel Ads

When it comes to interacting with your audience, Carousel Ads emerge as a wonderful option for advertisers. In these ads, you can upload several photos or videos in a single post. This way, you provide multiple options to your audience related to your offerings. for example, if you have been promoting a series of books, it won’t make sense to share one photo of a book in the post. However, if you create a carousel ad, you can add images of different versions or even a video for better engagement. In today’s fast-paced environment, carousel ads come out as a great way to capture your audience’s attention and generate interest in your offerings. As the ad would feature multiple images and videos, it would trigger immense interest in your targeted audience.

Low Cost Instagram Promotion
Packages In India

Basic

Instagram Promotion Packages

^₹ 10,000 INR / 140 USD _{MONTHLY EXCLUSIVE OF ALL TAXES}

Instagram Marketing
Business Profile Creation
Optimization Of Business Profile
Instagram Stories Creation
Post Creation For Instagram Profile (1 per week)
Hashtag Research
Competitors Analysis
Responding to comment
Engagement Strategy
Outreach With Influencers
Link With Facebook Page
Video Uploading On IGTV(1- Provided by client)
Instagram Analytics & Monitoring
Monthly Reporting
Instagram Ads
Instagram Ads Campaign – 1
Ad Set – 1
Ads – 1
Audience Research
Instagram Ads Campaign Set up
Instagram Ads Creative Creation & Design
Instagram Ads Creative Creation & Design
Instagram Ads Monitoring And Management

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Advanced

Instagram Promotion Packages

^₹ 15,000 INR/ 210 USD _{MONTHLY EXCLUSIVE OF ALL TAXES}

Instagram Marketing
Business Profile Creation
Optimization Of Business Profile
Instagram Stories Creation – 2 per week
Post Creation For Instagram Profile (2 per week)
Hashtag Research
Competitors Analysis
Responding to comment
Engagement Strategy
Outreach With Influencers
Link With Facebook Page
Video Uploading On IGTV(1- Provided by client)
Instagram Analytics & Monitoring
Monthly Reporting
Instagram Ads
Instagram Ads Campaign – 2
Ad Set –3
Ads – 6
Audience Research
Instagram Ads Campaign Set up
Instagram Ads Creative Creation & Design
Instagram Ads Creative Creation & Design
Instagram Ads Monitoring And Management

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Enterprise

Instagram Promotion Packages

^₹ 20,000 INR/ 275 USD _{MONTHLY EXCLUSIVE OF ALL TAXES}

Instagram Marketing
Business Profile Creation
Optimization Of Business Profile
Instagram Stories Creation – 4 per week
Post Creation For Instagram Profile (3 per week)
Hashtag Research
Competitors Analysis
Responding to comment
Engagement Strategy
Outreach With Influencers
Link With Facebook Page
Video Uploading On IGTV(2- Provided by client)
Instagram Analytics & Monitoring
Monthly Reporting
Instagram Ads
Instagram Ads Campaign – 3
Ad Set –6
Ads – 10
Audience Research
Instagram Ads Campaign Set up
Instagram Ads Creative Creation & Design
Instagram Ads Creative Creation & Design
Instagram Ads Monitoring And Management

Gate Started

Frequently Asked Questions

How do I start Instagram marketing?

To get started with Instagram Marketing, you need to connect to an experienced and skilled Instagram Marketing Agency that has a decent track record and has already helped a big number of businesses excel in their respective domains through Instagram

What is an Instagram marketing agency?

An Instagram Marketing Agency is a team of experienced professionals who helps businesses thrive on Instagram.

Can Instagram pay you?

Instagram can prove to be immensely lucrative to businesses after one point of time. Businesses with over 10,000 followers can make, on average, $88.00 per post, whereas businesses with 100,000 followers make $200.00 per post.

How does Instagram marketing work?

How much should I pay someone to run my Instagram?

You must only and only rely on a professional and an experienced Instagram Marketing Agency to run your Instagram account. The cost to hire an Instagram Marketing Agency may vary between 165 USD to 480 USD.

How much should I pay someone to manage my Instagram?

You must only and only rely on a professional and an experienced Instagram Marketing Agency to run your Instagram account. The cost to hire an Digisampark to manage your Instagram may vary between 165 USD to 480 USD per month.

How much does Instagram pay you for 1 million followers?

Instagram account holders with over 1 Million followers are known as influencers. They make more than $250,000 from brands on reaching 1 Million Followers.

Instagram Marketing

Instagram Marketing Packages Cost?