Pay-Per-Click Advertising management is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews
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It is an advertising method in which an advertiser has to pay an amount for a specified action by a customer.
Click through rate is the number of clicks your ad receives divided by number of times your ad is shown.
Cost per click is the amount you pay when someone clicks your Google AdWords ad
Conversion rate is the number of customers take the